The first Tuesday (and sometimes Wednesday) of almost every month local LEGO Stores hold a FREE LEGO® VIP mini-model build for children ages 6 to 14.
In order to sign up guests will need a registered VIP email address. It is free to become a LEGO VIP and is highly recommended to sign up or register your VIP card at shop.LEGO.com/VIP at least two days before the Mini Model Build event you want to attend.
Where: Water Tower Place, 835 N. Michigan Avenue, Mezzanine Level, (312) 202-0946.
When: The first week of the month . Registration begins the 15th of the month prior to the build at 9am EST. Check website for next date and register for the Mini-build here.
Please note that you are registering for a building event. Guests must participate in the event to receive the free set. Guests will not be permitted to collect the set and immediately leave and may not pick the set up at a later date or time.
Quantities are limited to approximately 120 per store per night and time reservations are on a first come first serve basis. Models are not for sale and cannot be purchased. One registration with a maximum of 4 children per household. One free set per child. Due to safety restrictions, this event is open to children ages 6-14 only.
Next Month: March registration begins February 15 at 9am EST.
The first time I walked into a Lego store it was mobbed and those prices! I thought: “Maybe I should buy this stock”. No deal. It’s a privately held corporation. Here’s it’s partial history from the Lego website.
The LEGO Group History
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise that is now one of the world’s largest manufacturer of toys.
The LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.
The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.
Browse the LEGO history through the decades on the timeline here.