Lettuce Entertain You Summer Scratch off Devaluation.
Every summer Lettuce Entertain You Enterprises has a very popular promotion where you earn double or triple points or actual dollars off dining at most of their restaurants. This year they made some massive changes to the promotion.
Summer Scratch off promotion: July 5-September 30, 2018
Summer Scratch off Devaluation 1
The first part of the devaluation is that the whole promotion will be available through the LEYE app only. Previously LEYE would mail out booklets with “scratch offs” so you had the opportunity to 1) get more than one booklet and 2) to trade offers with your friends so you could get more than one offer to restaurants you wanted to dine at. Now you are restricted to dining at whatever shows up in the app. Also people who don’t use apps are completely excluded from the promotion.
Summer Scratch off Devaluation 2
Every year there were two types of offers: 1) cash discounts and 2) additional points. This year there will be no cash discount offers – only additional points. The LEYE dining program awards you $10 for every $140 of dining (no points on tax and tip) so each point is worth around 7 cents ($140/$10= .07). If you had a cash discount scratch off and you had a $20 dine you would pay the following:
$20 (food and beverage only) less $10 scratch off= $10 dine plus tax and tip= approximately net cost $15 or savings of $10 plus tax. Now with the bonus point only offers with a $20 dine you will earn 2-5 points per dollar spent. If you get lucky and earn 5x points you will get $20 x 5 points=100 points x 7 cents per point or about $7 savings. However that is the best you can do. At 2x points you save $2.80, 3x $4.20 and 4x $5.60. No very good compared to $11.15!
Scratch off Promotion Devaluation 3
Many people stockpile LEYE gift cards over the Christmas Holiday when they are 20% off. You cannot earn any points when you use a gift card to pay so everyone who uses gift cards is excluded from the Scratchoff promotion! Most of the people I know who stock up are long-term members and will now be excluded from participating. Also LEYE should have told people that the Summer promotion would not work with gift cards this year. Some people might say: Bait and switch!
The dollar off scratch off promotion was very generous and many people expected a pullback but not a wholesale destruction of the promotion. Oh well it was fun while it lasted. They do mention that there will be “… (surprise) bonus rewards for Frequent Diners all summer long” So I will participate to see how it works and if I see anything interesting I’ll repost.