Whole Foods reduces prices on 3,000 items.
Whole Foods announced that they are reducing prices on 3,000 items store-wide. I love Whole Foods. They carry a few items I can’t find elsewhere and I love their prepared foods. Although mostly I just buy items that are on sale like I do at all grocery stores.
Some items were already competitively priced
A few of their 365 brand items were already priced competitively like their 32 ounce yogurt, fire roasted salsa in the refridge section, bacon and their prepared foods. Also they sell items like 365 blue corn taco shells, Cow Girl creamy products and more that you can’t find anywhere else.
I don’t have Amazon Prime because I would never earn back the $109 (plus tax) fee with groceries savings alone and I plan ahead so I never pay for shipping. That said I have seen some excellent Prime Deals at WFM.
Are their prices competitive now
I went to the smaller Huron store but was told that all stores have 3,000 items reduced.. The newly reduced items are all marked with orange tags throughout the store. Their biggest claim is that they have lowered the price of their produce.
Organic produce: Many items had orange tags however I don’t buy organic produce unless it’s on sale and close to the price of non-organic. Organic yellow onions were $1.29lb. I paid $1.49lb for non-organic at Jewel the day before.
Non-organic produce: A few non-organic items were competitively priced like asparagus $2.69.
Organic canned tomatoes and veges: The only canned veges I buy are canned tomatoes and artichokes. The 365 organic whole peeled tomatoes 28 oz. are $1.69. You could probably find non-organic elsewhere for less on sale. Many other canned 365 products were marked down.
Meat: Many meat items at the counter had orange tags. 85% ground beef is $4.99lb, bone-in split chicken breasts $4.99, Applegate organic uncured hot dogs $5.99 10oz. Another plus to their meat is that I don’t believe all their meat was frozen.
Deli: They have a list of reduced items (see photo below) such as All cheese $7.99lb, which seems lower. I don’t buy much deli meat or cheese. I do buy their deli salads and in-house soup (refridge area). They were not reduced.
Frozen fruit: I buy all my frozen fruit on-sale at Jewel and/or Mariano’s. When I had a Costco membership I bought it there. I do like the smaller bags that Whole Foods sells but I believe Trader Joe’s small bags are cheaper. (see prices in photo below).
Not reduced: All of the brand name staples I buy such as Sir Kensington, Wild Planet tuna, Kerrygold butter, Rao’s pasta sauce, Nueske’s bacon, Bonne Maman preserves, etc. are not reduced. There were no reductions in the bakery, hot, salad or olive bars. They reduced Parmigiano Reggiano (24 months) to $19.99lb but you can get it cheaper at Mariano’s. No other fancy cheese price reductions. I think I did see reductions on 365 organic milk but I don’t buy that because there is no real organic milk and it’s probably cheaper at Trader Joe’s.
I will continue to stop in to buy their on sale items whenever I’m near a WFM. This week there’s an excellent cheese Isigny Ste-Mère Petit Bonhomme Brie $5.59 (Reg. $7.99). I also buy their fresh bread, have it sliced and freeze it in sections. They have one bread on sale each week (usually $3.49 v $3.99). I also check the shelves for staple items I buy that are on sale but not in the ad. This week I found Carr’s water table crackers for $2.99. What will change is I will go through their produce every time looking for deals. Also don’t forget to check Ibotta. I’ve been able to stack deals with regular priced items and save money. Happy shopping!